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The site states the following, "Our Exmoor walking holidays are based in a comfortable small hotel in the medieval village of Dunster on the edge of Exmoor National Park." I observed that the web site stated " The Yarn Market Hotel has been welcoming walkers and walking groups for many years and are walkers themselves." They also stated " The hotel provides everything a walker will need, such as comfortable accommodation, good food, packed lunches, drying rooms and transport for groups. Our extensive knowledge of Exmoor for walking,. Up to date route information,." The meta header had walking holidays in exmoor as the first keyword. This keyword was followed by exmoor walking holidays, yarn market hotel, and walking groups which isn't as important as walking holidays in exmoor. The other words the site uses is exmoor walks.